CABEÇA
DE LÍDER

José Luiz Tejon

Family Farming - Agricultural Families

Publicado em 30/05/2024

Divulgação
Agricultura familiar

There are more than 570 million farmers to feed the world! In Brazil, we have 5 million of them, where only 1% are large properties, extending over a thousand hectares. 

However, Family Farming is a cradle of food, energy, environmental, and human security for the entire planet and these important families require and need Cooperativism more than ever. Little ones become big ones through the Cooperatives! 

I´ve always heard, from the majority of corporate farms, I mean, those who have lucidity, that cooperatives are essential because they mean education and prosperity for their members, in the same way, which the large agro-industrial corporations want to have cooperatives in their Supply Chain. 

And how, admirably, brilliant Cooperatives create their brands, taking the image of their members to the consumer market through supermarket shelves. 

Therefore, the Cooperative isn´t just important for those who want to grow, It´s vital for anyone who wants to remain big, competitive, and active in the market. 

The vision of prosperity for all, which OCB president, Mr.Márcio Lopes defends, is essential and the only way to achieve prosperity, regardless of the size or potential of each individual and their operation.

Photo:Youngfarmers.org

Family farming. Agricultural Families. 

It´s the most loved and desirable, name that has immense charismatic power to reach the minds of consumer citizens through their hearts. 

Cooperatives, which represent the rational organisation of creative forces, the option for the good of all, were born from human suffering, hard-hearted challenges, and difficulties, that were and are still to be swamped.

In Brazil, Cooperatives bring together more than 1 million rural producers who are responsible for a considerable 55% of all national agricultural production. 

In this panorama, Family Farming has in cooperative its legitimate safe home, its strength. 

In Cooperatives, in the system, and inter-cooperation, everyone, with no exception, needs to learn continuously and no one can be left behind. 

And, no less important, Family Farming also needs to create its successors, by encouraging young people to see all this admirable New Agribusiness, through super dimensioning, that is, as "Agro-bio-citizenship" itself!

Peace, union, values, meaning of life, and, especially, of living on Earth! 

I am referring to a conscious Agriculture, full of health, union, sharing, and cooperation, including counting on the strength of women from Family Farming and acting proactively in the growing cooperative movements.

These are Brasilian Agricultural Families, serving consumer families, from every field such as in commerce, industry, services, etc.

Here on our Blue Planet, evolutive processes require continuous human cooperation, whether in industry, in transport by land, sea, and air, or all other areas. 

Regarding the respectable agricultural sector, it's no different! The concept of Cooperatives is, no doubt, the main strength of our admirable Family Farming, essential in the food sector around the world.

Prof.Dr.José Luiz Tejon for Brasilian Yearbook of Family Farming 2024.

 

Também pode interessar

Quem quer vender não espera o cliente aparecer. Vamos para as feiras vender, ė o convite da diretora de negócios e imagem do agro, Ângela Peres, do Ministério da Agricultura, Pecuária e Abastecimento (Mapa). Claro, produzir ė essencial, mas se não soubermos vender vamos ficar esperando os compradores virem comprar, aí não adianta reclamar. Quem vende não espera, sai, oferece e faz vender. Não basta abrir mais de 500 mercados novos ė preciso vender.
Conversei com o governador Eduardo Leite, eu diria um grande herói desse momento, no Congresso da ABAG, e perguntei a ele como está o agronegócio no Rio Grande do Sul.
Estou em uma rodada de visitas e encontros por 10 cidades do Paraná, falando da liderança das cadeias produtivas do agronegócio e da prosperidade para o país a convite da FAEP - Federação da Agricultura e Pecuária do Estado do Paraná.
Conquistar as mesas dos consumidores mundiais com saúde e sabor indo além de produtores de commodities é o desafio estratégico de marketing do sistema agroalimentar dos próximos 10 anos. Duas visões. Uma para a base da pirâmide social do mundo, mercados de baixa renda. E outra para os mercados com renda e que exigem experiências culturais e de prazeres nos alimentos e bebidas.
© 2026 José Luiz Tejon Megido. Todos os direitos reservados. Desenvolvido por RMSite