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José Luiz Tejon

Dr.Roberto Rodrigues. Brazilian Agricultural Hero receives another great tribute “Honour Necklace for Legislative Assembly Merit

Publicado em 05/09/2024

TCAI
Roberto Rodrigues, former Minister of Agriculture

Published on 09/02/2024 Eldorado/Estadão - Brazil by

*Prof.Dr.José Luiz Tejon

On Monday, September 2nd, at the Legislative Assembly of the State of São Paulo (Capital of the State of São Paulo-Brazil), at 7 pm, Dr.Roberto  Rodrigues received another significant tribute for his achievements in favor of our Agriculture.

In his official statement, Congressman Barros Munhoz (PSDB party) described, during his term as minister, a hero who promoted a revolution in our Agriculture, such as the Biotechnology Law, organic products, rural insurance, health protection, and allowed an important leap in the modernity of Brazilian Agriculture.

As a special ambassador for FAO (Food and Agriculture Organization of the United Nations) with Cooperatives, he stated that “Cooperatives are the best allies of democratic governments to achieve peace and the largest social movement in the world”.

“His story inspires all of us”! This was the topic of the invitation letter for the memorable evening ceremony, at the aforementioned Legislative Assembly of the State of São Paulo, concluded Mr.Munhoz.

At the recent Rio + Agro event, which took place in Rio de Janeiro, Mr. Jeff Mendes, an American Film and Transmedia Producer presented the 13 most Brazilian “Agri-Heroes”, their sagas and intrepid journeys, and among them Mr. Roberto Rodrigues. Of course.

Here is my pledge, at “Agriconsciousness”, in favor of this legitimate Hero of Brazilian Agriculture, our honoured Mr. Roberto Rodrigues, who, when referring to the superior mission of the Agribusiness System, always makes a point of mentioning the word “Peace”.

And, in the same way, he always highlights the essential importance of Cooperatives for economic, environmental prosperity, and social justice in Brazil and worldwide.

It is important to point out that the honoured was also President of the International Alliance of Cooperatives, headquartered in Brussels, Europe, given his expertise and vision on agribusiness

I´d like to take advantage of this comment, just at election time, to remind all candidates, and their plans to pay close attention and include Cooperatives when discussing their solutions to our economic, social, and environmental challenges and their possible mandates.

I bring up this issue because I have not heard any candidate for the position of Governor bring the intelligence of cooperative philosophy and management into their speeches. And São Paulo, especially, is where Brazil's largest number of cooperatives are gathered.

Ladies and gentlemen, candidates! Please bear in mind the important message from our honoured, Professor Emeritus, Doctor, Cooperative Leader, and Rural Producer, Mr. Roberto Rodrigues.

*Prof.Dr.José Luiz Tejon - PhD in Education-Universidad de La Empresa/Uruguay. Master's degree in Art Education and History of Culture - Mackenzie University. Journalist and Publicist - Harvard, MIT, and PACE/USA / Insead in France. Specialisation Academic Coordinator of Master Science Food & Agribusiness Management at Audencia in Nantes/France and FECAP/ Brazil. Managing Partner at Biomarketing and TCA International. Professional Head at Agro Anefac. Writer author and co-author of 35 books. Agro Personality Award 2023. ABAG. Former Director of Grupo Estadão, Agroceres and Jacto S/A.

 

 

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© 2026 José Luiz Tejon Megido. Todos os direitos reservados. Desenvolvido por RMSite