CABEÇA
DE LÍDER

José Luiz Tejon

When the Circus teaches life and transforms a whole city into a big heart

Publicado em 25/07/2024

Divulgação
Tejon, clown Biro Biro and his family.

In Ipiranga do Sul, Rio Grande do Sul, Brazil, a circus family performed shows in this small town, with just 2 thousand inhabitants, when they were surprised by the Covid 19 pandemic. Everyone remembers the Covid 19 events: No more shows, no more joy of the clown in the ring, no more the trapeze, the jugglers, the dancers and the music.

The clown called Biro Biro is the owner of a small family circus. He told me: “we need to reinvent ourselves, doing something to get by those difficult years. No longer with our circus art, but we decided to transform our art into a creative way that could provide services to the city's population. We started repairing doors, caring for gardens, painting walls, and so on.

We also started making sweets and small salty snacks to sell along the city streets. We count on the valuable help of that community. We stayed working there for 2 years, and when it was time to move, we performed an unforgettable gratitude show”, told the clown.

I spoke to two residents of that small town, who told me that last performance was one of the most spectacular things in life and that show of gratitude made the whole town cry and transformed the magic laughter of the clown Biro Biro into a huge city heart.

Biro Biro, the clown, with his circus family said: “We overcame everything because our entire family worked, no one gave up. We create and work together.”

These lessons from the spectacular Berlim Circus are fascinating! They show us how difficulties and crises can strengthen our minds and souls,

 when faced with courage. In the case of the clown Biro Biro's Berlim Circus, they couldn't give up their art. They had to keep training and rehearsing to never lose their skills.

I mean, in the face of a serious pandemic, they developed a new meaning in life, adapting to a new hard, and challenging situation, without forgetting their holy gift, their vocation, and their greater meaning for which it´d be worth to stay alive.

An actual show! What a show! Biro Biro, the clown and his circus family affirm " there´s nothing more spectacular than making a child smile". I´d say in addition, there´s nothing more spectacular than the lessons from these human minutes connecting us to legitimate “everyday miracles”.

Miracles exist, indeed! They are” here, there and everywhere”, as long as we stop and pay attention to them. Some months before, passing through Getúlio Vargas, another small town in the state of Rio Grande do Sul, I saw a beautiful circus along the road.

Being curious, I asked my friends and they told  me these wonderful human minutes which I call “the everyday miracles”. We went for lunch and there we saw the circus family, the circus owner, children, and grandchildren all together.

I came closer and asked him: what is your name? “Biro Biro” he replied, full of happiness and pride for his art, his mission but, no doubt, for the gigantic performance which lasted for 2 years in the aforementioned small town Ipiranga do Sul, Northwest of the state of Rio Grande do Sul, Brasil, during the terrible pandemic Covid-19. What a show this performance was!

While so many people experience victimisation, and hard difficult times of life, I will never forget one of the greatest show on earth, the Gran Circus Berlin (instagram.com/circoberlim/).

It´s spectacular, when we can call the owner of a business a “clown”, and how much we can learn from this spectacular “clownery”.

*José Luiz Tejon - PhD in Education-Universidad de La Empresa/Uruguay. Master's degree in Art Education and History of Culture - Mackenzie University. Journalist and Publicist - Harvard, MIT and PACE/USA / Insead in France Specialisation Academic Coordinator of Master Science Food & Agribusiness Management at Audencia in Nantes/France and FECAP/ Brazil. Managing Partner at Biomarketing and TCA International. Professional Head at Agro Anefac. Writer author and Co-author of 35 books. Agro Personality Award 2023. ABAG. Former director of Grupo Estadão, Agroceres and Jacto S/A.

Também pode interessar

Pedi ao presidente da Associação Brasileira da Indústria de Alimentos e Bebidas do Brasil (ABIA), João Dornellas, o posicionamento desse setor que compra mais de 60% de tudo que a agropecuária brasileira produz, portanto é o cliente número 1 do agricultor brasileiro e que desde 2022 tornou o Brasil o maior exportador de alimentos industrializados do mundo em volume.
Estamos com uma safra encerrando em setembro de 2021 enquanto iniciamos a nova para 2022. Mais uma queda de previsão de safra fechando o ciclo 2020/21 com 251 milhões e 700 mil toneladas. Isso é menos do que na safra anterior e menos do que a última previsão que seria de 254 milhões de toneladas de grãos.
Precisamos tanto de energia, eletricidade, combustíveis quanto nos credenciarmos no potencial mercado do carbono zero. O alimento, fibras, madeira, a energia e a eletricidade do futuro serão parte inexorável do meio ambiente. Portanto, o Brasil em todos os seus 6 biomas, pampa, mata atlântica, pantanal, cerrado, caatinga e Amazônia possui essa riqueza no solo, nas águas e nos ares.
Entidades agroindustriais pedem sensatez e pacificação do país. A Abag, Abiove, Abisolo (Associação Brasileira das Indústrias de Tecnologia de Nutrição Vegetal), Abrapalma, Croplife, Sindiveg (Sindicato da Indústria para Defesa Vegetal) e IBA, soltaram um manifesto onde em síntese expõem: preocupação com os atuais desafios à harmonia político-institucional. 
© 2026 José Luiz Tejon Megido. Todos os direitos reservados. Desenvolvido por RMSite