Agriconscient Blog - A Public-Private Strategic Plan for Agribusiness and the Brazilian State
Publicado em 11/06/2026
Divulgação
“Honoring the principle engraved on the Brazilian flag: Order and Progress.”
Published on May 25, 2026
Agriconscient Blog
*José Luiz Tejon
Translated/Copydesk by Teacher Francisco Barbosa Bardhal
“Don't expect more from governments.”
These were words often repeated to meyself referring to one of the greatest leaders of Brazilian agribusiness, the late Minister Alysson Paolinelli. Organized civil society must come together around the orchestration of a strategic plan capable of establishing sustainable national GDP growth targets. In the case of the agribusiness complex, this means plans aimed at at least doubling its size over the next 12 years, with the perspective of generating more than US$1 trillion across its productive chains.
For this vision to become viable, coordinated and orchestrated action among Brazil’s national business confederations will be essential.
It's the responsibility of the entrepreneurial sector to make things happen. And when we speak of agribusiness, we must necessarily bring together every segment of its value chain, from activities before the farm gate, encompassing science, technology, inputs, mechanization, financial services, and information systems.
This must be integrated with data collected directly from rural producers of every scale and across every sector, from the “A” of avocados to the “Z” of Zebu cattle.
The strategy must also extend beyond the farm gate to include storage infrastructure, logistics, agro-industrialization, trade, and services.
All of this requires orchestration, a coordinated leadership capable of uniting all these links, creating contractual integration among the parties, and establishing clear goals for sales, business expansion, domestic development, and international agreements.
This effort must include the national confederations representing Commerce, Services and Tourism, Industry, Agriculture and Livestock, Cooperativism, financial sector, insurance, and healthcare, as well as the Confederation of Brazilian Commercial and Business Associations, which brings together federations, associations, and entrepreneurs nationwide.
In other words, Brazil must move toward a comprehensive State Plan holding strong growth targets and a budget structure combining public and private investment.
This goal won't be achieved through speeches alone nor through ideological political divisions. It requires a truly organized alliance between government and entrepreneurs capable of implementing a genuine public-private strategic plan for the Brazilian State.
Only then will we create greater security for agricultural production, the most fragile and vulnerable link within the productive chains.
And we'll finally establish order and prioritization around long-promised objectives such as a national fertilizer policy, rural insurance, logistics infrastructure, and viable credit mechanisms adapted to rural risk.
Cooperativism must also expand throughout all regions of Brazil, integrating more than four million agricultural families, alongside agritourism and agro-industrialization supported by strong investments in science and technology tailored to each Brazilian biome.In doing so, we'd be honoring the motto engraved on Brazilian flag: “Order and Progress.”
This would also be the only effective formula for protecting Brazilian image the Brazil Brand and for decisively combating illegality that harms legitimate Brazilian agribusiness.
Government and organized civil society must move forward together, without passively waiting for governments alone, always remembering the legacy left by the late Minister Mr. Alysson Paolinelli.
A public-private strategic plan for agribusiness and for the Brazilian State, now!
What if we could achieve “40 years in 4” under a truly strategic administration?
A reference, of course, to President Juscelino Kubitschek’s historic “50 years in 5” development vision as inspiration. Why not?
*José Luiz Tejon is PhD in Education from Universidad de La Empresa/ Uruguay. Master’s degree in Education, Art and Cultural History from Mackenzie Presbyterian University. Journalist and advertising professional, with specialization programs completed at Harvard University, Massachusetts Institute of Technology, PACE University, and INSEAD.Columnist for several Brazilian radio networks, television programs, newspapers, magazines, and social media platforms, as well as the author and co-author of 37 books. Academic Coordinator of the Master of Science in Food & Agribusiness Management program offered by Audencia Business School in partnership with FECAP. Managing Partner of Biomarketing and TCA International.Vice President of the Fundação Brasileira de Marketing (FBM) and Associação dos Dirigentes de Vendas e Marketing do Brasil (ADVB). Head Agro Professional at ANEFAC and received the Personalidade Agro ABAG 2023 award. Previously,served as Director of the Grupo Estadão, Agroceres, and Jacto S/A.
