Europe joins Ukraine and rejects the USA. Brazil could grow in Global Trade!

Publicado em 06/03/2025

Trump and Zelensky at the White House

*José Luiz Tejon

Broadcasted by Radio Eldorado/Estadão- Brazil                                                                                                                                              

Published on 03/03/2025

Trump humiliates Zelensky at the White House.  

Here, directly from Europe, the topic is exclusively that pre-carnival-like, highly disorganised reality show, where Trump humiliated Zelensky at the White House.  

This incident has sparked significant rejection of Trump in Europe, which was already considerable but has now grown even larger.  

From the perspective of our Agriconscious, what I see is a major opportunity for Brazil to move forward with the EU-Mercosur agreement, as the situation in Europe has become quite uncomfortable due to Trump's strange alliance with Putin. Putin, the former KGB chief, and Trump, who has had ties with Russia for many years, have a peculiar history. He is not part of the American intellectual world and is, therefore, quite an odd figure.  

Europe was already on high alert, is now completely on edge. At the Agriculture Fair here in Paris, farmers are pleased because they have been granted permission to use inputs that were previously prohibited, along with an additional interesting regulation. Amidst the ongoing energy crisis and other issues in Europe, the term European Food Sovereignty is being discussed everywhere, at every corner of the Agriculture Fair here in Europe.  

This means support for Agriculture, but it is widely understood that European Agriculture is already highly advanced, with room for further refinement. The European temperate terroirs produce sophisticated products, such as the ciders I just saw here, made with over 30 varieties of apples. All of this represents an interesting market for European products.  

However, European Agriculture is aware that it cannot be self-sufficient in a range of products that must originate from tropical climates, such as Brazil.  

Thus, the Mercosur-Europe agreement has a significant opportunity arising from Mr. Trump's performance, which seems like something out of a comic or cartoon!  

All of this is generating a strong tendency in Europe towards a reorganisation, a reorchestration, to face what is becoming an increasingly unpredictable or predictable situation. As some experts have already analysed, Trump's behaviour is not going to work out.  

I believe there is a significant opportunity for Brazil and Mercosur in finalising the Mercosur-European Union agreement. This agreement is already strongly desired by the commercial and industrial sectors in Europe, and it now requires political endorsement.

Current circumstances appear more favorable than in the past, especially considering the unexpected and conflict-driven nature of recent diplomatic developments.

So, here in Europe, the current focus is on what happened between Zelensky and Trump at the White House, where Trump himself ended up saying it would make a "Great TV show."  

I think Trump needs to stop playing "The Apprentice" because it’s not going to work out. 

As for Brazil, I do believe we have important strategic negotiation opportunities with Europe, and undoubtedly, we must maintain our ties with Asia and mainly with the United States, as they´ll need us much more than they think.  

*José Luiz Tejon – PhD in Education-Universidad de La Empresa/Uruguay. Master's degree in Art Education and History of Culture - Mackenzie University. Journalist and Publicist - Harvard, MIT and PACE/USA/Insead in France Specialisation Academic Coordinator of Master Science Food & Agribusiness Management at Audencia in Nantes/France and FECAP/Brazil. Managing Partner at Biomarketing and TCA International. Professional Head at Agro Anefac. Writer author and co-author of 37 books. Agro Personality Award 2023/ABAG. Former director of Grupo Estadão, Agroceres and Jacto S/A.