Strategic Marketing, Combating Fake News and Illegal Activities: Vital for the EU/Mercosur Agreement
Publicado em 15/01/2026
We must remember that Brazil carries European blood through generations of descendants from emigrants.
Published on January 12, 2026
Agriconscient Show Broadcast by Radio Eldorado Estadão-Brazil
* José Luiz Tejon
Translated/Copydesk by Teacher Francisco Barbosa Bardhal
Contrary to the perception that Mercosur is an environmental and political mistake that will destroy European agriculture, there is an even worse notion: hearing statements like "I don't want my children eating meat from Brazil." This is a mistaken, extremely radical perception, entirely contrary to the real purpose of the EU-Mercosur agreement, which will bring benefits for all.
A Blunder of Monumental Proportions, Driven by Political Interests the polarization is so intense that I hear claims that French farmers are committing suicide and abandoning their farms due to the arrival of products from South America.
What we're witnessing is indeed brainwashing, harmful manipulation through disinformation, fake news, and the total victimization of French/European agriculture, strongly pointing to the pseudo-perpetrators, in this case, the unscrupulous Brazilian and Mercosur farmer, who are allegedly putting European food sovereignty at risk.
This is clearly a completely shortsighted view, far removed from the reality of a globalized market. “One day we will pay dearly by running out of food in Europe” is one of the most groundless statements I've have recently. Never, in the full light of the 21st century, can we accept such absurdities, deliberately implanted in a considerable part of the population incapable of discerning the benefits of the agreement between the EU and Mercosur.
Actually, this agreement will significantly boost the consumption and demand for highly desired European goods in Mercosur, such as champagnes, wines, cheeses, fashion, and much more.
Therefore, this is an alert to well-educated young students in higher education and international MBA programs, including those who have studied in Brazil with Brazilian researchers and professors, and visited Agrishows, Cooperatives, and ILPF models.
European citizens need to adopt a different and actual perspective
Together, we must face a war that extends far beyond reason. It is a dispute for the emotions and hearts of European citizens, who need to adopt a different and actual perspective on this important agreement.
Presenting our data on preserved forests (the largest in the world), our low-carbon agriculture (the largest in the world), and our compliance with all importer requirements to access meat markets will be of little value in confronting this deliberately planted faith in part of European culture, where no one listens to what they don't want to hear but they need to. This is the product of political manipulation by those who want to divide the world in the midst of globalization.
In the minds of these ideological agriterrorists, everything that is wrong must be confronted exclusively by leadership within European countries themselves. Against external enemies, a true march of folly allied with a vile Strategy of Victimization is valid.
The World Has Changed, and We Must Walk Together
For Europe to prosper, it needs to grow, develop, conquer global markets, and sell processed products and foods which are highly desired, to all markets worldwide. To achieve this, it indeed needs to rely on much more than just the giant Brazil.
With the agreement, the EU gains security and access to high-quality commodities with traceable origins, for value addition in its territories or in its multinational subsidiaries, as well as opportunities to sell and exchange technologies.
For the benefit of the whole world
I'm talking about Tropical Science hand in hand with European science, for the benefit of the world, not just for Europe and Mercosur themselves.
(Attention, young students!) We must know what illegal activities are actually happening. For example, deforestation in Brazil is carried out by criminals, and the country is fighting with all its might because it knows this evil must be eradicated.
However, it must be taken into account that Brazil is a young country whose territorial extent could accommodate the entire European continent (the state of São Paulo alone is larger than Spain).
This fact isn't publicized in this war of fake news and disinformation, far from the legitimate, ethical, and legal product of our agribusiness.
Strategic Marketing based on facts
Therefore: zero tolerance for crime, and Strategic Marketing based on facts, not on hidden polarizations concealed within interests that benefit neither the producer nor the European consumer.
We need to boost Brazilian Agribusiness Marketing, showing the truth, and conquer European hearts in an honest and genuine way.
Every Brazilian Carries European Blood
The Music, Art, Culture, and the People of Mercosur—don't forget!—carry European blood and DNA, now fortunately mixed in the greatest Melting Pot on Earth, where all nationalities and races coexist in harmony.
I said all because here the multiplicity of surnames and communities, not only European but from all corners of the globe, is simply unbelievable.
Brazil is made up of millions of European immigrants who suffered, fled hunger and war, and alongside other peoples, have created, and continue to create, for generations something considered impossible: a single, spectacular, sustainable Tropical Agriculture, unique, beneficial, and healthy.
Europeans, respect Brazil because this loving and welcoming country is also a Tropical Europe, as stated above, built by immigrants from all nations and continents.
So, dear students (the future of the world), let's listen to Edith Piaf, Andrea Bocelli, João Bosco, Elis, The Beatles & The Rolling Stones!
From here on out, it's EU/Mercosur. Santé!
If we don't touch the hearts of our blood brothers, we won't reach their minds and real perceptions, free from ideologies and manipulation.
Therefore, Strategic Marketing and combating illegal activities are vital to show our brothers (60% of our DNA) that we all have to gain if we definitively free ourselves from the storm of political maneuvering and disinformation.
From our part: friendship, respect, affection, care, and excellent business!
De notre côté, amitié, respect, affection, attention et excellentes relations d'affaires
*Prof.Dr.José Luiz Tejon - PhD in Education Universidad de La Empresa/Uruguay; Academic Director Brazil+Tropical Belt Nations at International Agribusiness MBA Audencia France & Fecap Brazil; Master's degree in Art Education and History of Culture - Mackenzie University; Journalist and Publicist - Harvard, MIT and PACE/USA/ Insead in France; Specialization Academic Coordinator of Master's Science Food & Agribusiness Management at Audencia in Nantes/ France, and FECAP/Brazil; Managing Partner at Biomarketing and TCA International; Professional Head at Agri Anefac; Writer, author and co-author of 37 books; Agri Personality Award 2023/ABAG -100 Most Influential People in Agribusiness; Former director of Grupo Estadão, Agroceres and Jacto S/A; 2025 Award Agriworld Group.
