Advertising comes from the concept of making something public. Propaganda comes from the term propagation. This word origin lies in agriculture itself , from the technique of planting seedlings or shoots, much like pruning and cultivating vinyards, how to make plants grow, that means to propagate. Therefore, nothing could be simpler or more obvious than connecting Propaganda with Agriculture or, in other words, the Advertiser with the Farmer.

As crises sempre existiram na história humana, agora com todas as forças mediaticas de mídias sociais onde os egos, vaidades e falsos poderes reverberam numa guerra espetacular pelas percepções humanas “perception war”, os efeitos são velozes e catastróficos. Se trata de uma guerra mundial insana pela conquista do que o ser humano percebe, pois percepção vira realidade, ainda que seja fake.

The plans put forward by the presidential candidates are similar to the obvious strategic actions  Brazil's agribusiness leaders have been emphatically calling for over the years. However, so far, I haven't seen any of these plans establishing clear objectives for how to begin steering the GDP of our agribusiness complex, which currently generates approximately US$600 billion, toward new levels, such as setting a target of reaching US$1 trillion within next eight years.

Publicidade vem do tornar público. Propaganda vem da propagação. Tem origem na própria agricultura, técnica de plantar mudas ou brotos como na poda e cultivo das videiras para fazer plantas crescerem. Logo nada mais simples e óbvio de conectarmos a propaganda com o agro. Ou seja, o publicitário com o agricultor.

"Every farmer has a little bit of an advertiser" in them, because from the earliest days, they had to take their products to the feudal fairs and use their own voices to promote and demonstrate their potatoes, all kind of vegetables, and meats, drawing attention and preference for their goods.